What brands do you associate with?
Darling, for me a brand is less about logos and more about language. It’s about the story stitched into the seams, the feeling that lingers when you slip it on or sip it down.
So yes, I’ll always have a soft spot for the classics:
💄 Chanel — not because I own a closetful (I don’t), but because it whispers that elegance never goes out of season. One spritz of No. 5 and suddenly you’re striding through your own black-and-white film.
👠 Louboutin — those red soles aren’t shoes, they’re punctuation. A glittering exclamation point at the end of every outfit.
🍸 Veuve Clicquot — because life deserves bubbles on an ordinary Wednesday.
But it’s not all couture and corks, darling. My “brands” also live in the everyday:
☕ Illy Coffee — strong enough to revive me, smooth enough to seduce me.
📖 Moleskine — because my thoughts deserve pages that feel like velvet under ink.
🎶 Blue Note Records — every album cover a promise of late-night jazz and a little rebellion.
And then there are the non-label labels: candlelight, handwritten notes, the clink of real glassware instead of plastic. Those are the “brands” I associate with most fiercely — the ones that remind me to keep life fabulous even in its smallest gestures.
So yes, I adore a designer heel and a bottle of bubbly, but my true brand is this: luxury in the everyday. Because darling, style isn’t what you buy — it’s what you choose, again and again.
And you? Which labels — stitched, sipped, or simply lived — feel like they belong to you?
Stay fabulous,
Luce 💋


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